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global website design

Global Website Design: How to Create a Visually Appealing Website in 2025

By Sufia Banu
Last Updated: February 7th, 2025

Want to implement global website design into your own site to appeal to an international audience? The average internet user spends around 6 hours and 31 minutes online daily and approximately 54.5% of internet users (aged 16+) engage in online shopping at least once a week.  Given the scale of online activities and the increasing […]

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international marketing research

Your Essential Guide to International Marketing Research

By Tom Rankin
Last Updated: January 16th, 2025

Expanding your business globally isn’t just about translating your website and hoping for the best. For instance, most of the clients I work with want to reach international markets, as this provides the greatest potential return for their efforts. Over time, I’ve learned that proper international marketing research is the foundation of any successful global […]

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problems in machine translation

7 Typical Problems in Machine Translation (+ How to Solve Them)

By Nick Schäferhoff
Last Updated: December 19th, 2024

Machine translation has greatly improved the ease and speed of converting text from one language to another, but it’s not without its problems. While, thanks to advances in neural networks and AI, automatic translation is a lot more reliable (just look at the history of Google Translate), you still can’t rely on it one hundred […]

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gifts for translators

The Best Gifts for Translators and Interpreters

By Freddy Muriuki
Last Updated: November 27th, 2024

You will agree that finding the best gifts for translators and interpreters is challenging, especially with Christmas fast approaching! While we shouldn’t gift others on Christmas only (seeing as there are many other holidays, events, and occasions around the year) it’s the season of giving and you might have some pressing questions, such as: Whether […]

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localization quality assurance

Localization Quality Assurance (LQA): A How-To Guide

By Tom Rankin
Last Updated: November 7th, 2024

Proper localization is an essential requirement for your business’ global success. While translating content is a crucial first step, ensuring its quality across different languages and cultures requires a more systematic approach. Localization Quality Assurance (LQA) makes sure your content is accurate, appropriate, and technically correct. I’m going to give you a guide to help […]

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manual translation

WordPress Manual Translation: Is It Still Trending in 2025?

By Carmen Carstoiu
Last Updated: January 16th, 2025

By now, all of us are aware that the world is becoming more and more interconnected. So, having a website that speaks to multiple audiences in their own languages is crucial. You may have seen the phrases “manual translation” and “automatic translation” roaming around the internet for quite a while, in various contexts. But what […]

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best app for language translation

Which is The Best App for Language Translation? (iPhone & Android)

By Freddy Muriuki
Last Updated: December 19th, 2024

Are you wondering which app is the best for language translation? If so, you can take a breather because you came to the right place. This article will help you choose the best app for language translation on iPhone or Android. If you travel for business, you have had instances when you could not understand […]

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differences between search engines

Key Differences Between Search Engines: A Complete Guide

By Nick Schäferhoff
Last Updated: November 7th, 2024

When thinking of search engines, the first one that probably comes to mind is Google. It’s become so ubiquitous, we’ve even turned its name into a verb. However, Google is far from the only option. There are many other search engines out there, each with significant differences. The one thing they all have in common […]

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bing seo

Bing SEO: Strategies & Tools That Really Work (2024 Guide)

By Sufia Banu
Last Updated: October 7th, 2024

Are you looking for ways to implement Bing SEO on your website? After Google, Bing is the second-largest search engine worldwide.  However, given that Google’s constant updates cause significant drops in the ranking of legitimate websites, Bing might just be a good alternative for drawing organic traffic.  Sure, Bing has a way lower market share […]

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The Art of International Link Building in SEO

By Tom Rankin
Last Updated: October 14th, 2024

Your business does not only serve its local market. The global web lets you reach audiences wherever they may browse from. However, this brings a new set of challenges focusing on standing out among international Search Engine Results Pages (SERPs). This is where your international link building expertise comes into play. I work with many […]

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