Tom Rankin

Author at TranslatePress

Here’s a Complete, Hands-On Website Localization Tutorial (Including Real-World Examples)

By Tom Rankin
Last Updated: September 30th, 2026

In a survey commissioned by DeepL, 96 percent of business leaders report a positive ROI from localization. If your site currently publishes in a single language, that opportunity is closed off by default. This isn’t because the product or service isn’t relevant to other markets, but because the experience isn’t built for them. I’m going […]

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How to Build a Global SEO Strategy That Drives International Traffic (With Checklist!)

By Tom Rankin
Last Updated: September 30th, 2026

Trying to rank your website in multiple countries and languages is a gargantuan task involving localization, Search Engine Optimization (SEO), and implementing technical elements that may be unfamiliar. However, a well-executed global SEO strategy can take you from competing for attention in a single market to connecting with an international audience who are searching for […]

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