Nick Schäferhoff

Author at TranslatePress
mobile seo best practices

Want More Mobile Traffic? Follow These SEO Best Practices (Works for Multilingual Sites Too!)

By Nick Schäferhoff
Last Updated: May 9th, 2025

If you want to rank well, following mobile SEO best practices on your website isn’t optional. Without delivering a great experience for mobile users, your site is unlikely to perform well. Not sure how to get started? That’s what we are here for. Read on to learn why mobile SEO matters so much, how well-optimized […]

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optimize search engine ranking

Struggling to Optimize Search Engine Ranking? Here’s What to Do!

By Nick Schäferhoff
Last Updated: March 24th, 2025

Search engine traffic is the main source of visitors for most websites, which is why everyone tries to optimize their site for ranking well in search. This process, which is fittingly called “search engine optimization”, or SEO for short, can feel overwhelming for beginners—and, to be honest, not for nothing, since it can get very […]

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problems in machine translation

7 Typical Problems in Machine Translation (+ How to Solve Them)

By Nick Schäferhoff
Last Updated: December 19th, 2024

Machine translation has greatly improved the ease and speed of converting text from one language to another, but it’s not without its problems. While, thanks to advances in neural networks and AI, automatic translation is a lot more reliable (just look at the history of Google Translate), you still can’t rely on it one hundred […]

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differences between search engines

Key Differences Between Search Engines: A Complete Guide

By Nick Schäferhoff
Last Updated: November 7th, 2024

When thinking of search engines, the first one that probably comes to mind is Google. It’s become so ubiquitous, we’ve even turned its name into a verb. However, Google is far from the only option. There are many other search engines out there, each with significant differences. The one thing they all have in common […]

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translatepress seo pack

The TranslatePress SEO Pack in Depth: A Step-by-Step Guide

By Nick Schäferhoff
Last Updated: October 10th, 2024

The SEO Pack is an incredibly useful add-on to the main TranslatePress plugin. It allows you to convert important SEO elements for your site into other languages. Together with hreflang tags, this helps you more easily rank your content for the right keywords in the language markets you are targeting. If you’re not an SEO […]

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international blog

Start an International Blog: 5 Steps to Global Blogging Success

By Nick Schäferhoff
Last Updated: October 1st, 2024

Opening up your blog to a global audience can be a super effective way to accelerate its growth. It allows you to attract a wider audience and speak to potential readers and customers in their own language. But, contrary to popular belief, international blogging is more than just translation. In fact, it’s not as easy […]

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history of google translate

The History of Google Translate (2004-Today): A Detailed Analysis

By Nick Schäferhoff
Last Updated: July 9th, 2024

Machine translation tools have revolutionized global communication. They make it possible for people around the world to talk, connect, and do business with each other. And in this post, we want to look at the history of one solution that has consistently been at the forefront of this change: Google Translate. For many, Google Translate […]

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bad chinese translations

Bad Chinese Translations Explained: 10 Reasons Why They Happen

By Nick Schäferhoff
Last Updated: May 22nd, 2024

Bad translations from and to Chinese are popular staples of online lists about translation fails. You can find countless of them on the Internet, most often containing images of public signs and menus from China. And, admittedly, some of them are pretty funny. However, instead of merely stopping at “Haha, this is amusing” and moving […]

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local seo tips

Local SEO Tips & Strategies: How to Ace Local SEO in WordPress

By Nick Schäferhoff
Last Updated: September 12th, 2024

In this post, we are collecting some essential tips for mastering local SEO. Local optimization for search engines is especially important for business owners, specifically those who run brick-and-mortar stores in addition to their website or have multiple locations in different areas. It lets you earn organic traffic from consumers in your vicinity, rather than […]

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How to Create Your Own Language

How to Create Your Own Language in 7 Steps (+ Fun Tips & Tools)

By Nick Schäferhoff
Last Updated: April 29th, 2025

If you could create your own language, what would it sound like? What rules would govern it? How would it be different from other, existing languages? These are interesting questions, aren’t they? We usually think of language as something that already exists and that we choose to or are forced to learn, not something we […]

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